The rapper's Life + Times channel, an offshoot of his pop-culture site by the same name, comes as part of a push for original programming by YouTube, which is owned by Google.
Jay-Z represents Brooklyn at first Barclays Center show
Wednesday, October 10, 2012
Jay-Z To Launch His New YouTube Channel
Jay-Z will launch his new YouTube channel Saturday night with a live stream of the last concert of his eight-show run at Barclays Center in Brooklyn, USA Today reports.
The rapper's Life + Times channel, an offshoot of his pop-culture site by the same name, comes as part of a push for original programming by YouTube, which is owned by Google.
Jay-Z represents Brooklyn at first Barclays Center show
It's the latest brand expansion for Jay-Z, who co-owns the 40/40 Club in Manhattan, owns a minority share in the Brooklyn Nets basketball team, has a stake in the Rocawear clothing line, serves as co-brand director for Budweiser Select and was executive producer of the new video game "NBA 2K13."
The rapper's Life + Times channel, an offshoot of his pop-culture site by the same name, comes as part of a push for original programming by YouTube, which is owned by Google.
Jay-Z represents Brooklyn at first Barclays Center show
